A New Perspective
on Performance
Apparel™

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are A New Perspective on Performance Apparel™.

Investment in Happiness

Our Investment in Happiness is more than our product guarantee and our commitment to a great experience for our customers. It’s our philosophy on doing business and it’s symbolic of how we care for our team, our community, the natural environment and most importantly, each other. At Vuori our guiding principles are simple...we aim to make great products, be in great relationships and live extraordinary lives.

Ethical Manufacturing

Ensuring our factories provide safe and healthy working conditions for their staff and adhere to responsible environmental policies is a top priority. We require all of our suppliers to sign and adhere to the Vuori Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.

Sustainability

Our mission is to create quality products for your pursuit of a happy life; empowering deeper connections with fitness, nature, creativity, and community. Guided by our values and the coastal California lifestyle, we’re simply happier on a healthy planet. That’s why our approach to sustainability is fivefold, focused on the materials we work with, reduction of waste, offsetting 100% of our carbon footprint, social responsibility and community leadership.

Community

Encinitas, CA, our backyard and playground for active living, inspired the creation of Vuori. As a values-based business, we aim not only to make great products, but to prioritize great relationships with our staff, our partners and the communities we operate in. And we aim to bring together people from all walks of life to create and share positive, meaningful experiences.